Exploring perception of design choices for visualizing qualitative data

Paper in proceeding, 2025

Visualization can be a powerful tool for analysis, communication, and decision-making in urban planning processes. However, visual representation is generally not prioritised, and formal standards for visualization are often lacking. In 3D-models a key challenge lays in presenting complex, layered and abstract information in an accessible way. This paper explores how design choices and graphic elements are perceived and interpreted by end-users in 2D and 3D urban data visualizations. Eight interviews were conducted with professionals working with data visualization within urban planning. Results highlight the need for adapted information to end-users and context, and guidelines and standards on how to visualize data.