Changing Roles of an Intermediary Actor: an illustration from a distributor of mobile phones
Paper in proceeding, 2010
Author
Robert Olsson
Chalmers, Technology Management and Economics, Industrial Marketing
Kajsa Hulthén
Chalmers, Technology Management and Economics, Industrial Marketing
Paper presented at the 2nd Nordic Retail and Wholesale Conference, Gothenburg
Subject Categories (SSIF 2011)
Production Engineering, Human Work Science and Ergonomics