Transvection Analysis - A reverse perspective on distribution
Paper in proceedings, 2000

Author

Lars-Erik Gadde

Chalmers, Department of Industrial Marketing

Kajsa Hulthén

Chalmers, Department of Industrial Marketing

Ivan Snehota

Proceedings of the 29th Annual Conference of the European Marketing Academy, Erasmus University, Rotterdam, May 24-26

Subject Categories

Other Mechanical Engineering

More information

Created

10/7/2017