From Channel Management to Managing in Distribution Network Relationships
Book chapter, 2007

Author

Lars-Erik Gadde

Chalmers, Technology Management and Economics, Industrial Marketing

Other publications Research

Kajsa Hulthén

Chalmers, Technology Management and Economics, Industrial Marketing

Other publications Research

In Wirtz, B. (Ed.) Handbuch Multi-Channel-Marketing, Wiesbaden, Gabler Verlag

pp. 297-322

Subject Categories

Other Mechanical Engineering

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Created

10/8/2017

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