Retail supply chain effects of digital product fitting on product returns

Emmelie Gustafsson; Patrik Jonsson; Jan Holmström

Retail supply chain effects of digital product fitting on product returns
Paper in proceeding, 2020

One factor that affects product returns is fit uncertainty – when customers have difficulties evaluating the fit of a product pre-purchase. This paper determines the proportion of returns arising from fit uncertainty when end-customers order fashion shoes online and assesses the supply chain effects of fit-related returns and how digital product fitting technology can mitigate fit-related returns.

Product recommendation system

Retailing

Retail supply chains

3D scanning

Fit uncertainty

Return reasons

Product returns

Digital product fitting

Author

Emmelie Gustafsson

Chalmers, Technology Management and Economics, Supply and Operations Management

Other publications Research

Patrik Jonsson

Chalmers, Technology Management and Economics, Supply and Operations Management

Other publications Research

Jan Holmström

Aalto University

Operational excellence through logistics resilience

NOFOMA 2020 Conference
Virtual, Iceland,

Platform-based digital shoe retail (DigitalRetail)

VINNOVA (2018-03619), 2018-11-27 -- 2020-11-27.

The Swedish Retail and Wholesale Council (2018:847), 2018-11-27 -- 2020-11-27.

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Subject Categories

Production Engineering, Human Work Science and Ergonomics

Other Mechanical Engineering

Other Engineering and Technologies not elsewhere specified

Areas of Advance

Information and Communication Technology

Transport

Production

Driving Forces

Sustainable development

Innovation and entrepreneurship

More information

Latest update

4/22/2022

Retail supply chain effects of digital product fitting on product returns Paper in proceeding, 2020