Platform-based digital shoe retail (DigitalRetail)
Research Project, 2018
– 2020
The objective of the DigitalRetail project is to introduce a digital product fitting platform across a network of retailers to revolutionize the physical retail business model. The project’s two overall tasks are (1) to design, finish and test a prototype of a shoe-and-feet matching database for multiple retailers, both the technology and business model; and (2) using scientific methods to conduct digital product testing and analyse its effects for improving business model design. The digital shoe fitting solution combines an extensive database and a matching algorithm allowing customer feet to be digitally matched to shoes. In the retail store, the shoppers’ feet are three-dimensionally scanned and stored in the database. The feet models are then matched to the shoe models in the database and the result is which shoe model that would make the best fit. Shoppers can make recurrent purchases, configurations, etc. and the retailers will order shoes that will fit. A prototype-app enables retailer, shopper and producer communication. The long-range vision of the project is that every produced shoe will have a foot it fits on. This new operational model for shoe supply chains and sales will simultaneously contribute to retailer profitability and shopper satisfaction, supply efficiency and responsiveness performances and dramatically reduce the waste in shoe retailing that today is immense.
Participants
Patrik Jonsson (contact)
Chalmers, Technology Management and Economics, Supply and Operations Management
Emmelie Gustafsson
Chalmers, Technology Management and Economics, Supply and Operations Management
Jan Holmström
Chalmers, Technology Management and Economics, Supply and Operations Management
Collaborations
Broken Bird Bootmakers AB
Stockholm, Sweden
Northern LEAD
Gothenburg, Sweden
corpus.e AG
Stuttgardt, Germany
Funding
The Swedish Retail and Wholesale Council
Project ID: 2018:847
Funding Chalmers participation during 2018–2020
VINNOVA
Project ID: 2018-03619
Funding Chalmers participation during 2018–2020
Related Areas of Advance and Infrastructure
Transport
Areas of Advance
Production
Areas of Advance