High-end disruptive technologies with an inferior performance
Artikel i vetenskaplig tidskrift, 2011

The literature on disruptive technologies has previously stated that those innovations often emerge in low-end segments or in new markets and as the performance improves it eventually displaces the old technology. This article aims to explain how and why a technology may prosper in high-end or mainstream markets despite its initially lower performance and does so through three in-depth case studies. The findings suggest that those technologies may compensate the inferior performance by simplifying and removing work for customers. For instance, digital imaging emerged in high-end segments since these customers were willing to trade-off the initially lower image quality in order to remove the usage of film. Based upon these results, the paper concludes that the literature on disruptive technologies needs to maintain a more nuanced view of value and how it is created and distributed inside the customer's organisation.

digital imaging





disruptive technology


IP video surveillance


Christian Sandström

Chalmers, Teknikens ekonomi och organisation, Innovation and R&D Management

International Journal of Technology Management

0267-5730 (ISSN) 1741-5276 (eISSN)

Vol. 56 109-122


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