Managing business model renewal
Artikel i vetenskaplig tidskrift, 2010

It is well-documented that firms often need to change their business model when introducing a new product, but more knowledge is needed regarding why they struggle when trying to do so. This paper explores the challenges related to renewing an established business model. Drawing upon a case study and industrial network theory, we argue that business models are difficult to change because they are based upon interdependence throughout a system of interrelated actors. Firms are interconnected with actors beyond its boundaries and thus, only a limited control can be imposed. Our findings also suggest that firms can change their business models by identifying critical actors and by aligning incentives throughout their network.

new product development

interrelated actors

discontinuous innovation

interdependence

established models

business models

incentive alignment

limited control

model renewal

industrial networks

NPD

disruptive innovation

systems research

critical actors

personal care industry

incontinence products

Författare

Christian Sandström

Chalmers, Teknikens ekonomi och organisation, Innovation and R&D Management

Ralf-Geert Osborne

Technische Universiteit Delft

International Journal of Business and Systems Research

1751-200X (ISSN) 1751-2018 (eISSN)

Vol. 5 5 461 - 474

Ämneskategorier

Övrig annan samhällsvetenskap

DOI

10.1504/IJBSR.2011.042094