Relationship Development in Business Triads - Case Studies in Corporate Travel Management
Artikel i vetenskaplig tidskrift, 2010
By applying the IMP Group's actors, resources and activities framework, and the punctuated equilibrium model of change, this paper outlines the development of triadic business relationships. The key findings indicate the triads' structure reinforcing long-term development, despite short-term degenerative development in the dyads. Managerial implications concern relationship management in ongoing service supply and sourcing processes.