"Like an unpolished piece of wood!" Applying design semiotics to the analysis of verbalisations of haptic product experiences

Paper i proceeding, 2011

The paper presents an elaborated analysis of people’s explanations of their haptic product experiences, applying a design semiotic approach, i.e. the relation between a sign signifying something (an object), which is interpreted by someone (an interpretant), who is him/herself part of a sign relation. Conclusions are drawn as to the feasibility of using semiotics, and Peirce’s triad, as a framework for further knowledge and understanding of product experiences in general and haptic product experiences in particular.