Strategies for sustaining manufacturing competitiveness: Case studies of Australian firms
Paper i proceeding, 2012

This study investigates the strategies adopted by Australian manufacturing firms to sustain their local production and competitiveness, including during the period of the recent global financial crisis. Six Australian manufacturing organisations in different sectors were selected and analysed using the market-based and resource-based views, and components of the DRAMA framework. The findings highlight several factors and company efforts to sustain manufacturing operations. These organisations pursued a range of manufacturing strategies to enable distinctive offerings in the marketplace and used various ways to differentiate themselves. This was possible through the portfolio of capabilities that determine their continued production and business performance over the period. This study provides important lessons for managers in manufacturing organisations and demonstrates how differing capabilities and strategies of firms can impact the competitiveness of local production, not only in times of economic crisis but also in the long run to sustainable competitiveness in the future.


Claudine Soosay

Breno Nunes

David Bennett

Chalmers, Teknikens ekonomi och organisation, Supply and Operations Management

Amrik Sohal

Juhaini Jabar

Mats Winroth

Chalmers, Teknikens ekonomi och organisation, Supply and Operations Management

Proceedings of the International Conference on Manufacturing Research 2012


Produktionsteknik, arbetsvetenskap och ergonomi


Hållbar utveckling



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