On the Relationship between Pro-Environmental Behavior, Experienced Monetary Costs, and Psychological Gains
Artikel i vetenskaplig tidskrift, 2019

Drawing on the emerging scarcity, abundance, and sufficiency (SAS) framework, this study explores how various consumer behaviors with potential environmental impacts relate to subjective evaluations of psychological resources such as economic resources, time, social networks, and emotional support. Assuming that individuals may "trade" the costs and efforts of green consumption, including the buying of eco-labeled goods, altered eating habits, and choice of transportation mode, against such psychological resources, we investigate the relationships between green consumer choices and resource evaluations using hierarchical regression analysis of data from an online panel survey. The results suggest that green consumer behaviors are positively related to subjectively evaluated resources such as feelings of economic sufficiency and other, more "relational" resources, including social networks and emotional support. Performing such behaviors may therefore lead to psychological gains. These findings do paint a rather positive picture of environmental behaviors, since they may thus be viewed as having a personal positive trade-off. Although directional effects cannot be firmly established, our study suggests that pro-environmental behavior may increase wellbeing and experienced prosperity. Future studies should further investigate these causalities and implications of these suggested relationships.

abundance

trade-offs

subjective resources

pro-environmental behavior

subjective well-being

psychological gains

SAS framework

sufficiency

scarcity

Författare

Mathias Zannakis

Högskolan Väst

Sverker Molander

Chalmers, Teknikens ekonomi och organisation, Miljösystemanalys

Lars-Olof Johansson

Göteborgs universitet

Sustainability

2071-1050 (ISSN)

Vol. 11 19 5467

Ämneskategorier

Miljöledning

Företagsekonomi

DOI

10.3390/su11195467

Mer information

Senast uppdaterat

2019-12-06