Leveraging business transformation with machine learning experiments
Paper i proceeding, 2019

The deployment of production-quality ML solutions, even for simple applications, requires significant software engineering effort. Often, companies do not fully understand the consequences and the business impact of ML-based systems, prior to the development of these systems. To minimize investment risks while evaluating the potential business impact of an ML system, companies can utilize continuous experimentation techniques. Based on action research, we report on the experience of developing and deploying a business-oriented ML-based dynamic pricing system in collaboration with a home shopping e-commerce company using a continuous experimentation (CE) approach. We identified a set of generic challenges in ML development that we present together with tactics and opportunities.

Retail industry

Dynamic pricing

Machine learning

Business transformation

Continuous experimentation


David Issa Mattos

Chalmers, Data- och informationsteknik, Software Engineering

Jan Bosch

Chalmers, Data- och informationsteknik, Software Engineering

Helena Holmström Olsson

Malmö universitet

Lecture Notes in Business Information Processing

1865-1348 (ISSN)

Vol. 370 LNBIP 183-191

10th International Conference on Software Business, ICSOB 2019
Jyväskylä, Finland,






Mer information

Senast uppdaterat