Social media analytics for knowledge acquisition of market and non-market perceptions in the sharing economy
Artikel i vetenskaplig tidskrift, 2020

Purpose Using the case of Foodora, this paper aims to assess the impact of technological innovation of an emerging actor in the sharing economy through stakeholders' perceptions in the market and non-market domains. Design/methodology/approach Using a methodological approach called social media analytics (SMA) to explore the case of Foodora, 3,250 user-generated contents in social media are systematically gathered, coded and analysed. Findings The findings indicate that, while Foodora appears to be a viable provider in the marketplace, there is mounting public concern about the working conditions of its employees. In the market domain, Foodora manages its status as an online delivery platform and provider well, but at the same time, it struggles with its position in the non-market sphere, suggesting that the firm is vulnerable to regulatory change. These insights highlight the importance of simultaneously exploring and balancing market and non-market perceptions when assessing the impact of disruptive innovation. Originality/value This study offers originality by providing an integrative approach to consider both the market and non-market domains. It is also novel in its use of SMA as a tool for knowledge acquisition and management to evaluate the impact of emerging technologies in the sharing economy.

Institutions

Sharing economy

Non-market strategy

Market strategy

Foodora

Knowledge management

Författare

Andrea Geissinger

Örebro universitet

Christofer Laurell

Handelshögskolan i Stockholm

Christina oberg

Örebro universitet

Christian Sandström

Chalmers, Teknikens ekonomi och organisation, Science, Technology and Society

Nathalie Sick

University of Technology Sydney

Yuliani Suseno

Edith Cowan University

Journal of Knowledge Management

1367-3270 (ISSN)

Vol. In Press

Ämneskategorier

Tvärvetenskapliga studier

Mänsklig interaktion med IKT

Företagsekonomi

DOI

10.1108/JKM-01-2020-0038

Mer information

Senast uppdaterat

2020-09-18