Improving decision making in product modularization by game-based management training
Paper i proceeding, 2021

To deal with the complexity caused by a constantly increasing need for product customization many companies have adopted a product modularization strategy. Product modularization has the potential to give benefits both in the design of products, in manufacturing as well as in the supply chain. But, it poses great challenges in its implementation, which includes complex decision-making that will affect the whole value-chain. The purpose of this paper is to describe how a game-based approach can be used for academic education, and management training, with the aim of improving decision-making in product modularization. This by visualizing, and practice, the complex interplay between product, manufacturing and supply chain architecture. The paper describes the development of the LEGO Exploratorium game set up, based on the LEGO minifigures, and how it has been used for both teaching engineering students and in company workshop. Using this game set up will increase companies’ possibilities to develop modularized products that are designed for both efficient manufacturing and supply chain management.


Decision making

Game-based training

Organisation of product development

Product modularization


Magnus Persson

Chalmers, Teknikens ekonomi och organisation, Innovation and R&D Management

Juliana Hsuan

Copenhagen Business School (CBS)

Poul Kvysgaard Hansen

Aalborg Universitet

Proceedings of the Design Society

2732527X (eISSN)

Vol. 1 1837-1846

23rd International Conference on Engineering Design, ICED 2021
Gothenburg, Sweden,


Produktionsteknik, arbetsvetenskap och ergonomi

Annan maskinteknik




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