MeBeSafe Newsletter June 2019

Övrigt - Newsletter, 2019

MeBeSafe is trying to make traffic safer by nudging and coaching. Nudging is a way of predictably altering people's behaviour on a subconscious level; without forbidding anything. A classic example of a nudge is to put the vegetarian option on top of a menu, which will make people much more likely to choose that one. MeBeSafe is using nudging to change people's behaviour on the roads, both for car drivers, cyclists and truckers. This newsletter describes the various efforts made by MeBeSafe and the latest breakthroughs in nudging. It also includes a summary of what nudging actually is.