Pro-environmental behaviour is undermined by disgust sensitivity: The case of excessive laundering
Artikel i vetenskaplig tidskrift, 2024

The amount of laundry washed by European consumers has grown excessively for reasons that cannot be explained by demographics alone. Initiatives trying to curb this trend have repeatedly failed. Previous studies have largely overlooked the psychological dimensions of laundering behaviour. In three separate studies we investigate how disgust, shame, cleanliness norms and environmental identity, mediated through a set of preceding behaviours, affect washing frequency. Our results highlight how conflicting psychological goals between disgust sensitivity and pro-environmental identity can undermine willingness to change laundry behaviour. Policy recommendations are suggested, and future research challenges are discussed.

Författare

Erik Klint

Chalmers, Teknikens ekonomi och organisation, Environmental Systems Analysis

Gregory Peters

Chalmers, Teknikens ekonomi och organisation, Environmental Systems Analysis

Lars-Olof Johansson

Göteborgs universitet

PLoS ONE

1932-6203 (ISSN) 19326203 (eISSN)

Vol. 19 6 June e0302625

Drivkrafter

Hållbar utveckling

Ämneskategorier

Psykologi

Ekonomisk geografi

Miljövetenskap

Klimatforskning

Styrkeområden

Energi

DOI

10.1371/journal.pone.0302625

PubMed

38870121

Mer information

Senast uppdaterat

2024-07-03