Profiting from AI: Evidence from Ericsson’s Pursuit to Capture Value
Artikel i vetenskaplig tidskrift, 2025

This article explores the challenges faced by companies in profiting from artificial intelligence (AI). The case of Ericsson highlights that, while AI holds great promise, realizing returns on investment in AI is difficult. The article identifies two main strategies: bottom-line improvements, which focus on internal efficiency gains, and top-line growth, which involves creating new businesses enabled by AI. The latter strategy is particularly challenging given the need for co-specialized complementary assets, which amplify challenges related to data, capabilities, and value. This study of Ericsson’s efforts emphasizes the importance of having clear strategic objectives and a deep understanding of complementarities to implement AI successfully.

artificial intelligence

co-specialized complementary assets

value capture

profiting from innovation

business model

dynamic capabilities

strategy

Appropriation

Författare

Mats O Pettersson

Ericsson AB

Joakim Björkdahl

Chalmers, Teknikens ekonomi och organisation

Marcus Holgersson

Chalmers, Teknikens ekonomi och organisation, Entrepreneurship and Strategy

California Management Review

0008-1256 (ISSN) 21628564 (eISSN)

Ämneskategorier (SSIF 2025)

Industriell ekonomi

Kommunikationssystem

Företagsekonomi

Telekommunikation

Drivkrafter

Innovation och entreprenörskap

Mer information

Skapat

2025-04-27