The project develops prerequisites for the implementation of an innovative service for sustainable transportation of people in urban environments.

The results from three sub-projects – the seamless traveller, the rewarded travellers, and the electrified traveller – will been integrated into one service offer and implemented in a field test.

The business model (in terms of a project disguised as a service provider) here faces real customers. For a period of 6 months, some 70 households will become customers and use the new, innovative transport broker service.

Projectleader: Ingemar Moen, Lindholmen Science Park


MariAnne Karlsson (contact)

Professor at Product and Production Development, Design and Human Factors

Jana Sochor

Projektledare at Product and Production Development, Design and Human Factors

Helena Strömberg

Doktor at Product and Production Development, Design and Human Factors


Göteborgs stad, Trafikkontoret

Gothenburg, Sweden

Hans Arby Kommunikation

Göteborg, Sweden

Lindholmen science park AB

Gothenburg, Sweden

Mistra Urban Future, Gothenburg

Göteborg, Sweden

Move About

Göteborg, Sweden


Visby, Sweden

Region Västra Götaland

Vänersborg, Sweden

Swedish Transport Administration

Borlänge, Sweden

Tyréns, Gothenburg

Gothenburg, Sweden


Göteborg, Sweden

Viktoria Swedish ICT

Göteborg, Sweden

Volvo Group Sweden

Gothenburg, Sweden



Funding years 2012–2014

Related Areas of Advance and Infrastructure

Information and Communication Technology

Area of Advance

Building Futures

Area of Advance


Area of Advance

Sustainable Development

Chalmers Driving Force

More information

Project Web Page at Chalmers


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