Helena Strömberg

Doktor at Department of Product and Production Development, Design and Human Factors

Helena Strömberg studies the role that design of products and services can play for creating the preconditions for sustainable everyday activities. She applies user-centred design methodology to explore which new demands emerge when products and services should enable new sustainable ways of solving people's everyday needs, function as a part of sharing schemes or product service systems, or support more resource efficient interaction patterns. The goal is to find ways of facilitating adoption of sustainable innovations and activities. The central application area is sustainable mobility. Helena is also the Director of Chalmers Master's programme in Industrial Design Engineering.

Source: chalmers.se

Projects

2013–2016

Optimise Citizen Mobility and Freight Management in Urban Environments (OPTICITIES)

MariAnne Karlsson Department of Product and Production Development, Design and Human Factors
Helena Strömberg Department of Product and Production Development, Design and Human Factors
Jana Sochor Department of Product and Production Development, Design and Human Factors
Fredrick Ekman Department of Product and Production Development, Design and Human Factors
EC, Seventh Framework program (FP7)

2014–2017

HMI design for automated vehicles - HATric

MariAnne Karlsson Department of Product and Production Development, Design and Human Factors
Helena Strömberg Department of Product and Production Development, Design and Human Factors
Pontus Wallgren Department of Product and Production Development, Design and Human Factors
Lars-Ola Bligård Department of Product and Production Development, Design and Human Factors
Mikael Johansson Department of Product and Production Development, Design and Human Factors
Fredrick Ekman Department of Product and Production Development, Design and Human Factors
VINNOVA

2012–2014

GO:SMART

MariAnne Karlsson Department of Product and Production Development, Design and Human Factors
Jana Sochor Department of Product and Production Development, Design and Human Factors
Helena Strömberg Department of Product and Production Development, Design and Human Factors
VINNOVA

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Publications

2016

Living Room on the Move: Autonomous Vehicles and Social Experiences

Ingrid Pettersson, Annie Rydström, Helena Strömberg et al
9th Nordic Conference on Human-Computer Interaction, NordiCHI 2016, Gothenburg, Sweden, 23-27 October 2016. Vol. 2
Conference paper - non peer reviewed
2016

Experiences from a Field Trial of UbiGo: The case of Mobility as a Service

MariAnne Karlsson, Jana L. Sochor, Helena Strömberg et al
ITRL Conference on Integrated Transport 2016: Connected and Automated Transport Systems, Stockholm, November 29-30, 2016.
Conference paper - peer reviewed
2016

Enhancing Utilitarian Cycling: A Case Study

Helena Strömberg, MariAnne Karlsson,
Transportation Research Procedia - 6th Transport Research Arena (TRA). Vol. 14, p. 2352-2361
Conference paper - peer reviewed
2016

Developing the ‘Service’ in Mobility as a Service: experiences from a field trial of an innovative travel brokerage

MariAnne Karlsson, Jana L. Sochor, Helena Strömberg et al
Transportation Research Procedia. Vol. 14, p. 3265–3273
Scientific journal article - peer reviewed
2016

What a designer can change: a proposal for a categorisation of artefact-related aspects

Anneli Selvefors, Helena Strömberg, Sara Renström et al
Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, UK, 27–30 June 2016
Conference paper - peer reviewed
2016

Enhancing utilitarian cycling: a case study

Helena Strömberg, MariAnne Karlsson,
Moving Forward: Innovative Solutions for Tomorrow's Mobility. Proceedings of the 6th Transport Research Arena, April 18-21 2016, Warsaw, Poland, p. 1-10
Conference paper - peer reviewed
2016

Trying Out Mobility as a Service: Experiences from a Field Trial and Implications for Understanding Demand

Jana L. Sochor, MariAnne Karlsson, Helena Strömberg et al
Transportation Research Record. Vol. 4 (2542), p. 57-64
Scientific journal article - peer reviewed
2016

Trying on change – Trialability as a change moderator for sustainable travel behaviour

Helena Strömberg, Oskar Rexfelt, MariAnne Karlsson et al
Travel Behaviour and Society. Vol. 4, p. 60-68
Scientific journal article - peer reviewed
2016

Developing the ‘Service’ in Mobility as a Service: Experiences from a Field Trial of an Innovative Travel Brokerage

MariAnne Karlsson, Jana L. Sochor, Helena Strömberg et al
Moving Forward: Innovative Solutions for Tomorrow's Mobility. Proceedings of the 6th Transport Research Arena TRA, Warsaw, Poland, April 18-21, 2016
Conference paper - peer reviewed
2016

Trying Out Mobility as a Service: Experiences from a Field Trial and Implications for Understanding Demand

Jana L. Sochor, MariAnne Karlsson, Helena Strömberg et al
Proceedings of the 95th Annual Meeting of the Transportation Research Board, Washington, D.C. January 10-14, 2016
Conference paper - peer reviewed
2016

Mobility as a Service (MaaS) ur ett individ- och kundperspektiv

MariAnne Karlsson, Jana L. Sochor, Helena Strömberg et al
Transportforum 2016, Linköping, Sweden, January 12-13, 2016
Conference paper - non peer reviewed
2015

UbiGo – Results from a Swedish example of Mobility as a Service (MaaS)

MariAnne Karlsson, Jana L. Sochor, Helena Strömberg et al
The 4th Swedish National Conference on Transport Research, Karlstad, Sweden, October 21-22, 2015
Conference paper - non peer reviewed
2015

The Added Value of a New, Innovative Travel Service: Insights from the UbiGo Field Operational Test in Gothenburg, Sweden

Jana L. Sochor, Helena Strömberg, MariAnne Karlsson et al
Internet of Things Infrastructures, IoT 2014, LNICST 151, p. 169-175
Chapter in monograph, book
2015

Implementing Mobility as a Service: Challenges in Integrating User, Commercial, and Societal Perspectives

Jana L. Sochor, Helena Strömberg, MariAnne Karlsson et al
Transportation Research Record. Vol. 4 (2536), p. 1-9
Scientific journal article - peer reviewed
2015

An Innovative Mobility Service to Facilitate Changes in Travel Behavior and Mode Choice

Jana L. Sochor, Helena Strömberg, MariAnne Karlsson et al
22nd World Congress on Intelligent Transportation Systems, Bordeaux, October 5-9, 2015
Conference paper - peer reviewed
2015

Eco-driving: Drivers’ understanding of the concept and implications for future interventions

Helena Strömberg, MariAnne Karlsson, Oskar Rexfelt et al
Transport Policy. Vol. 39, p. 48-54
Scientific journal article - peer reviewed
2015

Mapping out the design opportunities: pathways of sustainable behaviour

Helena Strömberg, Anneli Selvefors, Sara Renström et al
International Journal of Sustainable Engineering
Scientific journal article - peer reviewed
2015

"UbiGo" Abonnemang på vardagsresor istället för egen bil – så tänkte vi, så gick det, så tyckte hushållen

MariAnne Karlsson, Jana L. Sochor, Helena Strömberg et al
Transportforum 2015, Linköping, Sweden, January 8-9, 2015
Conference paper - non peer reviewed
2015

CHALLENGES IN INTEGRATING USER, COMMERCIAL, AND SOCIETAL PERSPECTIVES IN AN INNOVATIVE MOBILITY SERVICE

Jana L. Sochor, Helena Strömberg, MariAnne Karlsson et al
Proceedings of the 94th Annual Meeting of the Transportation Research Board, Washington, D.C. January 11-15, 2015
Conference paper - peer reviewed
2014

Finding the Designer's Role(s) in Sustainability

Helena Strömberg,
Action and Reaction - 13th NORDCODE Seminar & Workshop
Conference paper - non peer reviewed
2014

Hur formar människan elbilen och hur formar den oss?

Pontus Wallgren, Helena Strömberg,
Perspektiv på eldrivna fordon 2014, p. 24-25
Chapter in monograph, book
2014

UbiGo – en heltäckande tjänst för smartare vardagsresande som testas i projektet Go:Smart

Hans Arby, Jana L. Sochor, Helena Strömberg et al
Transportforum 2014, Linköping, Sweden, January 8-9, 2014
Conference paper - non peer reviewed
2014

A Travel Broker for Seamless Everyday Mobility

MariAnne Karlsson, Jana L. Sochor, Helena Strömberg et al
European Urban Mobility 2014, Gothenburg, Sweden, October 21-22, 2014
Conference paper - non peer reviewed
2014

An Innovative Solution to the Seamless Journey? Findings from the Go:Smart Project

MariAnne Karlsson, Jana L. Sochor, Helena Strömberg et al
The 3rd Swedish National Conference on Transport Research, Norrköping, Sweden, October 21-22, 2014
Conference paper - non peer reviewed
2014

The Added Value of a New, Innovative Travel Service: Insights from the UbiGo Field Operational Test in Gothenburg, Sweden

Jana L. Sochor, Helena Strömberg, MariAnne Karlsson et al
International Conference on Mobility and Smart Cities, Rome, October 27–28, 2014
Conference paper - peer reviewed
2014

Travelers’ Motives for Adopting a New, Innovative Travel Service: Insights from the UbiGo Field Operational Test in Gothenburg, Sweden

Jana L. Sochor, Helena Strömberg, MariAnne Karlsson et al
21st World Congress on Intelligent Transport Systems, Detroit, September 7-11, 2014
Conference paper - peer reviewed
2014

Eco-driving in a public transport context. Experiences from a field trial

Helena Strömberg, MariAnne Karlsson,
Proc Transport Arena 2014, Transport Solutions: From Research to Deployment - Innovate Mobility, Mobilise Innovation!, Paris 14-17 April, 2014
Conference paper - peer reviewed
2014

Design for Sustainable Behaviour: A Toolbox for Targeting the Use Phase

Anneli Selvefors, Sara Renström, Helena Strömberg et al
Eco-design tool conference, May 14-15 2014, Gothenburg, Sweden
Conference paper - non peer reviewed
2013

En bredare väg till hållbara transporter: En studie av förares syn på sparsam körning

Helena Strömberg, MariAnne Karlsson,
Nationella konferensen i transportforskning, 22-23 oktober, 2013, Göteborg, p. 2
Conference paper - peer reviewed
2013

Target the Use Phase! Design for Sustainable Behaviour.

Sara Renström, Anneli Selvefors, Helena Strömberg et al
The 6th International Conference on Life Cycle Management in Gothenburg 2013, p. 1-4
Conference paper - peer reviewed
2013

Eco-driving in a public transport context. Experiences from a field trial.

Helena Strömberg, MariAnne Karlsson,
Chalmers Energy Conference - The role of energy efficiency. 14-16 May, 2013, Gothenburg, Sweden
Conference poster
2013

Pathways of Sustainable Behaviours

Sara Renström, Helena Strömberg, Anneli Selvefors et al
Proceedings of the ERSCP-EMSU 2013 conference, 16th Conference of the European Roundtable on Sustainable Consumption and Production (ERSCP) & 7th Conference of the Environmental Management for Sustainable Universities (EMSU), 4 – 7 June 2013, Istanbul, Turkey. , p. 1-18
Conference paper - peer reviewed
2013

Design for Sustainable Behaviour – A User Centred Approach to Energy Efficiency

MariAnne Karlsson, Ulrike Rahe, Sara Renström et al
Chalmers Energy Conference – The role of energy efficiency. 14-16 May, 2013, Gothenburg, Sweden.
Conference poster
2013

How will car users shape electromobility and how will electromobility shape users?

Pontus Wallgren, Helena Strömberg,
Systems Perspectives on Electromobility 2013, p. 129-137
Chapter in monograph, book
2013

"But I already know how to drive" - exploring intervention strategies and systemic barriers to eco-driving in public transport

Helena Strömberg,
Crafting the Future - 10th European Academy of Design Conference, April 17-19 2013, Göteborg
Conference paper - peer reviewed
2013

Comparative effects of eco-driving initiatives aimed at urban bus drivers - Results from a field trial

Helena Strömberg, MariAnne Karlsson,
Transportation Research Part D: Transport and Environment. Vol. 22 (1), p. 28-33
Scientific journal article - peer reviewed
2011

Driver Interfaces for Electric Vehicles

Helena Strömberg, Pontus Andersson, Susanne Almgren et al
Proceedings of the 3rd International Conference on Automotive User Interfaces and Interactive Vehicular Applications, Salzburg, Nov 30 - Dec 2 2011, Tscheligi, M., Kranz, M., Winberg, G., Meschtscherjakov, A., Murer, M., and Wilfinger, D. (eds.), p. 177-184
Conference paper - peer reviewed
2011

Drivers, Electric Cars, and HMI: A Human Factors Approach

Helena Strömberg, MariAnne Karlsson, Susanne Almgren et al
Proceedings from the European Electric Vehicle Congress, Brussels, 26-28 October 2011, p. 1-9
Conference paper - peer reviewed