Helena Strömberg

Universitetslektor at Chalmers, Industrial and Materials Science, Design and Human Factors

Helena Strömberg studies the role that design of products and services can play for creating the preconditions for sustainable everyday activities. She applies user-centred design methodology to explore which new demands emerge when products and services should enable new sustainable ways of solving people's everyday needs, function as a part of sharing schemes or product service systems, or support more resource efficient interaction patterns. The goal is to find ways of facilitating adoption of sustainable innovations and activities. The central application area is sustainable mobility. Helena is also the Director of Chalmers Master's programme in Industrial Design Engineering.

Source: chalmers.se

Showing 51 publications

2018

Re-framing Product Circularity from a User Perspective

Anneli Selvefors, Oskar Rexfelt, Helena Strömberg et al
Proceedings of DRS 2018 International Conference: Catalyst. Vol. 5, p. 2046-2057
Paper in proceedings
2018

Designing for social experiences with and within autonomous vehicles - exploring methodological directions

Helena Strömberg, Ingrid M Pettersson, Jonas Andersson et al
DESIGN SCIENCE. Vol. 4
Journal article
2018

Horse, Butler or Elevator? Metaphors and enactment as a catalyst for exploring interaction with autonomous technology

Helena Strömberg, Ingrid M Pettersson, Wendy Ju
Proceedings of DRS2018. Vol. 3, p. 1193-1207
Paper in proceedings
2018

Inviting travelers to the smorgasbord of sustainable urban transport: Evidence from a MaaS field trial

Helena Strömberg, MariAnne Karlsson, Jana Sochor
Proceedings of the 97th Annual Meeting of the Transportation Research Board, Washington, D.C. January 7-11, 2018.
Paper in proceedings
2017

Developers as Users: Exploring the Experiences of Using a New Theoretical Method for Usability Assessment

Lars-Ola Bligård, Helena Strömberg, MariAnne Karlsson
Advances in Human-Computer Interaction. Vol. 2017
Journal article
2017

Design for alternative ways of doing – explorations in the context of thermal comfort

Sara Renström, Helena Strömberg, Ulrike Rahe
Journal of Design Research. Vol. 15 (3-4), p. 153-173
Journal article
2017

Setting the Stage with Metaphors for Interaction - Researching Methodological Approaches for Interaction Design of Autonomous Vehicles

Helena Strömberg, Ingrid M Pettersson, Ingrid M Pettersson et al
Conference contribution
2017

Electric Bicycle Adoption: Opportunities and Requirements

Göran Smith, Helena Strömberg, Pontus Wallgren
System Perspectives on Electromobility, p. 181-190
Book chapter
2017

Electric bicycle adoption – opportunities and requirements

Göran Smith, Helena Strömberg, Pontus Wallgren
Systems perspectives on Electromobility, p. 181-190
Book chapter
2016

Mobility as a Service (MaaS) ur ett individ- och kundperspektiv

MariAnne Karlsson, Jana Sochor, Helena Strömberg
Transportforum 2016, Linköping, Sweden, January 12-13, 2016
Conference contribution
2016

Trying on change – Trialability as a change moderator for sustainable travel behaviour

Helena Strömberg, Oskar Rexfelt, MariAnne Karlsson et al
Travel Behaviour and Society. Vol. 4, p. 60-68
Journal article
2016

Developing the ‘Service’ in Mobility as a Service: experiences from a field trial of an innovative travel brokerage

MariAnne Karlsson, Jana Sochor, Helena Strömberg
Transportation Research Procedia. Vol. 14, p. 3265-3273
Journal article
2016

Trying Out Mobility as a Service: Experiences from a Field Trial and Implications for Understanding Demand

Jana Sochor, MariAnne Karlsson, Helena Strömberg
Transportation Research Record. Vol. 4 (2542), p. 57-64
Journal article
2016

Developing the ‘Service’ in Mobility as a Service: Experiences from a Field Trial of an Innovative Travel Brokerage

MariAnne Karlsson, Jana Sochor, Helena Strömberg
Moving Forward: Innovative Solutions for Tomorrow's Mobility. Proceedings of the 6th Transport Research Arena TRA, Warsaw, Poland, April 18-21, 2016
Paper in proceedings
2016

What a designer can change: a proposal for a categorisation of artefact-related aspects

Anneli Selvefors, Helena Strömberg, Sara Renström
Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, UK, 27–30 June 2016
Paper in proceedings
2016

Trying Out Mobility as a Service: Experiences from a Field Trial and Implications for Understanding Demand

Jana Sochor, MariAnne Karlsson, Helena Strömberg
Proceedings of the 95th Annual Meeting of the Transportation Research Board, Washington, D.C. January 10-14, 2016
Paper in proceedings
2016

Electric bicycle adoption – drivers and barriers from a user perspective

Helena Strömberg, Göran Smith, Pontus Wallgren
proceedings of WeBikeC 2016: Workshop On Electric Bicycle Commuting, 9-10 June 2016, Ghent, Belgium
Conference contribution
2016

Enhancing utilitarian cycling: a case study

Helena Strömberg, MariAnne Karlsson
Moving Forward: Innovative Solutions for Tomorrow's Mobility. Proceedings of the 6th Transport Research Arena, April 18-21 2016, Warsaw, Poland, p. 1-10
Paper in proceedings
2016

Experiences from a Field Trial of UbiGo: The case of Mobility as a Service

MariAnne Karlsson, Jana Sochor, Helena Strömberg
ITRL Conference on Integrated Transport 2016: Connected and Automated Transport Systems, Stockholm, November 29-30, 2016.
Paper in proceedings
2016

Enhancing Utilitarian Cycling: A Case Study

Helena Strömberg, MariAnne Karlsson
Transportation Research Procedia. Vol. 14, p. 2352-2361
Journal article
2016

Living Room on the Move: Autonomous Vehicles and Social Experiences

Ingrid M Pettersson, Lena Hylving, Helena Strömberg et al
9th Nordic Conference on Human-Computer Interaction, NordiCHI 2016, Gothenburg, Sweden, 23-27 October 2016. Vol. 2
Conference contribution
2015

UbiGo – Results from a Swedish example of Mobility as a Service (MaaS)

MariAnne Karlsson, Jana Sochor, Helena Strömberg
The 4th Swedish National Conference on Transport Research, Karlstad, Sweden, October 21-22, 2015
Conference contribution
2015

"UbiGo" Abonnemang på vardagsresor istället för egen bil – så tänkte vi, så gick det, så tyckte hushållen

MariAnne Karlsson, Jana Sochor, Helena Strömberg et al
Transportforum 2015, Linköping, Sweden, January 8-9, 2015
Conference contribution
2015

Eco-driving: Drivers’ understanding of the concept and implications for future interventions

Helena Strömberg, MariAnne Karlsson, Oskar Rexfelt
Transport Policy. Vol. 39, p. 48-54
Journal article
2015

Implementing Mobility as a Service: Challenges in Integrating User, Commercial, and Societal Perspectives

Jana Sochor, Helena Strömberg, MariAnne Karlsson
Transportation Research Record. Vol. 4 (2536), p. 1-9
Journal article
2015

An Innovative Mobility Service to Facilitate Changes in Travel Behavior and Mode Choice

Jana Sochor, Helena Strömberg, MariAnne Karlsson
22nd World Congress on Intelligent Transportation Systems, Bordeaux, October 5-9, 2015
Paper in proceedings
2015

Mapping out the design opportunities: pathways of sustainable behaviour

Helena Strömberg, Anneli Selvefors, Sara Renström
International Journal of Sustainable Engineering (3), p. 163-172
Journal article
2015

The Added Value of a New, Innovative Travel Service: Insights from the UbiGo Field Operational Test in Gothenburg, Sweden

Jana Sochor, Helena Strömberg, MariAnne Karlsson
Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, p. 169-175
Book chapter
2015

CHALLENGES IN INTEGRATING USER, COMMERCIAL, AND SOCIETAL PERSPECTIVES IN AN INNOVATIVE MOBILITY SERVICE

Jana Sochor, Helena Strömberg, MariAnne Karlsson
Proceedings of the 94th Annual Meeting of the Transportation Research Board, Washington, D.C. January 11-15, 2015
Paper in proceedings
2014

Finding the Designer's Role(s) in Sustainability

Helena Strömberg
Action and Reaction - 13th NORDCODE Seminar & Workshop
Conference contribution
2014

A Travel Broker for Seamless Everyday Mobility

MariAnne Karlsson, Jana Sochor, Helena Strömberg
European Urban Mobility 2014, Gothenburg, Sweden, October 21-22, 2014
Conference contribution
2014

The Added Value of a New, Innovative Travel Service: Insights from the UbiGo Field Operational Test in Gothenburg, Sweden

Jana Sochor, Helena Strömberg, MariAnne Karlsson
International Conference on Mobility and Smart Cities, Rome, October 27–28, 2014
Paper in proceedings
2014

Eco-driving in a public transport context. Experiences from a field trial

Helena Strömberg, MariAnne Karlsson
Proc Transport Arena 2014, Transport Solutions: From Research to Deployment - Innovate Mobility, Mobilise Innovation!, Paris 14-17 April, 2014
Paper in proceedings
2014

Travelers’ Motives for Adopting a New, Innovative Travel Service: Insights from the UbiGo Field Operational Test in Gothenburg, Sweden

Jana Sochor, Helena Strömberg, MariAnne Karlsson
21st World Congress on Intelligent Transport Systems, Detroit, September 7-11, 2014
Paper in proceedings
2014

An Innovative Solution to the Seamless Journey? Findings from the Go:Smart Project

MariAnne Karlsson, Jana Sochor, Helena Strömberg
The 3rd Swedish National Conference on Transport Research, Norrköping, Sweden, October 21-22, 2014
Conference contribution
2014

UbiGo – en heltäckande tjänst för smartare vardagsresande som testas i projektet Go:Smart

Hans Arby, Jana Sochor, Helena Strömberg et al
Transportforum 2014, Linköping, Sweden, January 8-9, 2014
Conference contribution
2014

Hur formar människan elbilen och hur formar den oss?

Pontus Wallgren, Helena Strömberg
Perspektiv på eldrivna fordon 2014, p. 24-25
Book chapter
2014

Design for Sustainable Behaviour: A Toolbox for Targeting the Use Phase

Anneli Selvefors, Sara Renström, Helena Strömberg
Eco-design tool conference, May 14-15 2014, Gothenburg, Sweden
Conference contribution
2013

Design for Sustainable Behaviour – A User Centred Approach to Energy Efficiency

MariAnne Karlsson, Ulrike Rahe, Sara Renström et al
Chalmers Energy Conference – The role of energy efficiency. 14-16 May, 2013, Gothenburg, Sweden.
Conference poster
2013

Eco-driving in a public transport context. Experiences from a field trial.

Helena Strömberg, MariAnne Karlsson
Chalmers Energy Conference - The role of energy efficiency. 14-16 May, 2013, Gothenburg, Sweden
Conference poster
2013

Comparative effects of eco-driving initiatives aimed at urban bus drivers - Results from a field trial

Helena Strömberg, MariAnne Karlsson
Transportation Research Part D: Transport and Environment. Vol. 22 (1), p. 28-33
Journal article
2013

Pathways of Sustainable Behaviours

Sara Renström, Helena Strömberg, Anneli Selvefors
Proceedings of the ERSCP-EMSU 2013 conference, 16th Conference of the European Roundtable on Sustainable Consumption and Production (ERSCP) & 7th Conference of the Environmental Management for Sustainable Universities (EMSU), 4 – 7 June 2013, Istanbul, Turkey., p. 1-18
Paper in proceedings
2013

Target the Use Phase! Design for Sustainable Behaviour.

Sara Renström, Anneli Selvefors, Helena Strömberg et al
The 6th International Conference on Life Cycle Management in Gothenburg 2013, p. 1-4
Paper in proceedings
2013

"But I already know how to drive" - exploring intervention strategies and systemic barriers to eco-driving in public transport

Helena Strömberg
Crafting the Future - 10th European Academy of Design Conference, April 17-19 2013, Göteborg
Paper in proceedings
2013

How will car users shape electromobility and how will electromobility shape users?

Pontus Wallgren, Helena Strömberg
Systems Perspectives on Electromobility 2013, p. 129-137
Book chapter
2013

En bredare väg till hållbara transporter: En studie av förares syn på sparsam körning

Helena Strömberg, MariAnne Karlsson
Nationella konferensen i transportforskning, 22-23 oktober, 2013, Göteborg, p. 2-
Paper in proceedings
2011

Drivers, Electric Cars, and HMI: A Human Factors Approach

Helena Strömberg, MariAnne Karlsson, Susanne Almgren et al
Proceedings from the European Electric Vehicle Congress, Brussels, 26-28 October 2011, p. 1-9
Paper in proceedings
2011

Driver Interfaces for Electric Vehicles

Helena Strömberg, Pontus Andersson, Susanne Almgren et al
Proceedings of the 3rd International Conference on Automotive User Interfaces and Interactive Vehicular Applications, Salzburg, Nov 30 - Dec 2 2011, Tscheligi, M., Kranz, M., Winberg, G., Meschtscherjakov, A., Murer, M., and Wilfinger, D. (eds.), p. 177-184
Paper in proceedings

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Showing 4 research projects

2012–2014

GO:SMART

Jana Sochor Design and Human Factors
MariAnne Karlsson Design and Human Factors
Helena Strömberg Design and Human Factors
VINNOVA

2016–2019

Use2Use

Oskar Rexfelt Design and Human Factors
Helena Strömberg Design and Human Factors
Sara Renström Design and Human Factors
Anneli Selvefors Design and Human Factors
Kamprad Family Foundation

2014–2017

HMI design for automated vehicles - HATric

MariAnne Karlsson Design and Human Factors
Lars-Ola Bligård Design and Human Factors
Mikael Johansson Design and Human Factors
Pontus Wallgren Design and Human Factors
Helena Strömberg Design and Human Factors
Fredrick Ekman Design and Human Factors
VINNOVA

2013–2016

Optimise Citizen Mobility and Freight Management in Urban Environments (OPTICITIES)

MariAnne Karlsson Design and Human Factors
Helena Strömberg Design and Human Factors
Jana Sochor Design and Human Factors
Fredrick Ekman Design and Human Factors
European Commission (FP7)

There might be more projects where Helena Strömberg participates, but you have to be logged in as a Chalmers employee to see them.