Helena Strömberg

Doktor at Chalmers, Industrial and Materials Science, Design and Human Factors

Helena Strömberg studies the role that design of products and services can play for creating the preconditions for sustainable everyday activities. She applies user-centred design methodology to explore which new demands emerge when products and services should enable new sustainable ways of solving people's everyday needs, function as a part of sharing schemes or product service systems, or support more resource efficient interaction patterns. The goal is to find ways of facilitating adoption of sustainable innovations and activities. The central application area is sustainable mobility. Helena is also the Director of Chalmers Master's programme in Industrial Design Engineering.

Source: chalmers.se

Projects

2014–2017

HMI design for automated vehicles - HATric

MariAnne Karlsson Design and Human Factors
Lars-Ola Bligård Design and Human Factors
Mikael Johansson Design and Human Factors
Pontus Wallgren Design and Human Factors
Helena Strömberg Design and Human Factors
Fredrick Ekman Design and Human Factors
VINNOVA

2016–2019

Use2Use

Oskar Rexfelt Design and Human Factors
Helena Strömberg Design and Human Factors
Anneli Selvefors Design and Human Factors
Sara Renström Design and Human Factors
Kamprad Family Foundation

2013–2016

Optimise Citizen Mobility and Freight Management in Urban Environments (OPTICITIES)

MariAnne Karlsson Design and Human Factors
Helena Strömberg Design and Human Factors
Jana Sochor Design and Human Factors
Fredrick Ekman Design and Human Factors
European Commission (FP7)

2012–2014

GO:SMART

MariAnne Karlsson Design and Human Factors
Jana Sochor Design and Human Factors
Helena Strömberg Design and Human Factors
VINNOVA

There might be more projects where Helena Strömberg participates, but you have to be logged in as a Chalmers employee to see them.

Publications

2017

Developers as Users: Exploring the Experiences of Using a New Theoretical Method for Usability Assessment

Lars-Ola Bligård, Helena Strömberg, MariAnne Karlsson
Advances in Human-Computer Interaction. Vol. 2017
Journal article
2017

Setting the Stage with Metaphors for Interaction - Researching Methodological Approaches for Interaction Design of Autonomous Vehicles

Helena Strömberg, Ingrid M Pettersson, Ingrid M Pettersson et al
DIS '17 Companion Proceedings of the 2017 ACM Conference Companion Publication on Designing Interactive Systems, p. 372-375
Conference contribution
2017

Electric Bicycle Adoption: Opportunities and Requirements

Göran Smith, Helena Strömberg, Pontus Wallgren
System Perspectives on Electromobility, p. 181-190
Chapter in monograph, book - peer reviewed
2016

Trying on change – Trialability as a change moderator for sustainable travel behaviour

Helena Strömberg, Oskar Rexfelt, MariAnne Karlsson et al
Travel Behaviour and Society. Vol. 4, p. 60-68
Journal article
2016

Mobility as a Service (MaaS) ur ett individ- och kundperspektiv

MariAnne Karlsson, Jana Sochor, Helena Strömberg
Conference contribution
2016

Developing the ‘Service’ in Mobility as a Service: experiences from a field trial of an innovative travel brokerage

MariAnne Karlsson, Jana Sochor, Helena Strömberg
Transportation Research Procedia. Vol. 14, p. 3265-3273
Journal article
2016

Trying Out Mobility as a Service: Experiences from a Field Trial and Implications for Understanding Demand

Jana Sochor, MariAnne Karlsson, Helena Strömberg
Transportation Research Record. Vol. 4 (2542), p. 57-64
Journal article
2016

What a designer can change: a proposal for a categorisation of artefact-related aspects

Anneli Selvefors, Helena Strömberg, Sara Renström
Paper in proceedings
2016

What a designer can change: a proposal for a categorisation of artefact-related aspects

Anneli Selvefors, Helena Strömberg, Sara Renström
Paper in proceedings
2016

Trying Out Mobility as a Service: Experiences from a Field Trial and Implications for Understanding Demand

Jana Sochor, MariAnne Karlsson, Helena Strömberg
Paper in proceedings
2016

Enhancing utilitarian cycling: a case study

Helena Strömberg, MariAnne Karlsson
Moving Forward: Innovative Solutions for Tomorrow's Mobility. Proceedings of the 6th Transport Research Arena, April 18-21 2016, Warsaw, Poland, p. 1-10
Paper in proceedings
2016

Electric bicycle adoption – drivers and barriers from a user perspective

Helena Strömberg, Göran Smith, Pontus Wallgren
Conference contribution
2016

Experiences from a Field Trial of UbiGo: The case of Mobility as a Service

MariAnne Karlsson, Jana Sochor, Helena Strömberg
Paper in proceedings
2016

Living Room on the Move: Autonomous Vehicles and Social Experiences

Ingrid M Pettersson, Lena Hylving, Helena Strömberg et al
9th Nordic Conference on Human-Computer Interaction, NordiCHI 2016, Gothenburg, Sweden, 23-27 October 2016. Vol. 2
Conference contribution
2016

Enhancing Utilitarian Cycling: A Case Study

Helena Strömberg, MariAnne Karlsson
Transportation Research Procedia - 6th Transport Research Arena (TRA). Vol. 14, p. 2352-2361
Journal article
2015

UbiGo – Results from a Swedish example of Mobility as a Service (MaaS)

MariAnne Karlsson, Jana Sochor, Helena Strömberg
Conference contribution
2015

"UbiGo" Abonnemang på vardagsresor istället för egen bil – så tänkte vi, så gick det, så tyckte hushållen

MariAnne Karlsson, Jana Sochor, Helena Strömberg et al
Conference contribution
2015

Eco-driving: Drivers’ understanding of the concept and implications for future interventions

Helena Strömberg, MariAnne Karlsson, Oskar Rexfelt
Journal of Logic and Computation. Vol. 39, p. 48-54
Journal article
2015

Implementing Mobility as a Service: Challenges in Integrating User, Commercial, and Societal Perspectives

Jana Sochor, Helena Strömberg, MariAnne Karlsson
Transportation Research Record. Vol. 4 (2536), p. 1-9
Journal article
2015

An Innovative Mobility Service to Facilitate Changes in Travel Behavior and Mode Choice

Jana Sochor, Helena Strömberg, MariAnne Karlsson
Paper in proceedings
2015

Mapping out the design opportunities: pathways of sustainable behaviour

Helena Strömberg, Anneli Selvefors, Sara Renström
International Journal of Sustainable Engineering (3), p. 163-172
Journal article
2015

The Added Value of a New, Innovative Travel Service: Insights from the UbiGo Field Operational Test in Gothenburg, Sweden

Jana Sochor, Helena Strömberg, MariAnne Karlsson
Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering, p. 169-175
Chapter in monograph, book - peer reviewed
2015

CHALLENGES IN INTEGRATING USER, COMMERCIAL, AND SOCIETAL PERSPECTIVES IN AN INNOVATIVE MOBILITY SERVICE

Jana Sochor, Helena Strömberg, MariAnne Karlsson
Paper in proceedings
2014

Finding the Designer's Role(s) in Sustainability

Helena Strömberg
Conference contribution
2014

A Travel Broker for Seamless Everyday Mobility

MariAnne Karlsson, Jana Sochor, Helena Strömberg
Conference contribution
2014

Eco-driving in a public transport context. Experiences from a field trial

Helena Strömberg, MariAnne Karlsson
Paper in proceedings
2014

An Innovative Solution to the Seamless Journey? Findings from the Go:Smart Project

MariAnne Karlsson, Jana Sochor, Helena Strömberg
Conference contribution
2014

Hur formar människan elbilen och hur formar den oss?

Pontus Wallgren, Helena Strömberg
Perspektiv på eldrivna fordon 2014, p. 24-25
Chapter in monograph, book - peer reviewed
2014

Design for Sustainable Behaviour: A Toolbox for Targeting the Use Phase

Anneli Selvefors, Sara Renström, Helena Strömberg
Conference contribution
2014

UbiGo – en heltäckande tjänst för smartare vardagsresande som testas i projektet Go:Smart

Hans Arby, Jana Sochor, Helena Strömberg et al
Conference contribution
2013

Design for Sustainable Behaviour – A User Centred Approach to Energy Efficiency

MariAnne Karlsson, Ulrike Rahe, Sara Renström et al
Conference poster
2013

Eco-driving in a public transport context. Experiences from a field trial.

Helena Strömberg, MariAnne Karlsson
Conference poster
2013

Pathways of Sustainable Behaviours

Sara Renström, Helena Strömberg, Anneli Selvefors
Proceedings of the ERSCP-EMSU 2013 conference, 16th Conference of the European Roundtable on Sustainable Consumption and Production (ERSCP) & 7th Conference of the Environmental Management for Sustainable Universities (EMSU), 4 – 7 June 2013, Istanbul, Turkey., p. 1-18
Paper in proceedings
2013

Comparative effects of eco-driving initiatives aimed at urban bus drivers - Results from a field trial

Helena Strömberg, MariAnne Karlsson
Transportation Research Part D: Transport and Environment. Vol. 22 (1), p. 28-33
Journal article
2013

Target the Use Phase! Design for Sustainable Behaviour.

Sara Renström, Anneli Selvefors, Helena Strömberg et al
The 6th International Conference on Life Cycle Management in Gothenburg 2013, p. 1-4
Paper in proceedings
2013

How will car users shape electromobility and how will electromobility shape users?

Pontus Wallgren, Helena Strömberg
Systems Perspectives on Electromobility 2013, p. 129-137
Chapter in monograph, book - peer reviewed
2013

En bredare väg till hållbara transporter: En studie av förares syn på sparsam körning

Helena Strömberg, MariAnne Karlsson
Nationella konferensen i transportforskning, 22-23 oktober, 2013, Göteborg, p. 2-
Paper in proceedings
2011

Drivers, Electric Cars, and HMI: A Human Factors Approach

Helena Strömberg, MariAnne Karlsson, Susanne Almgren et al
Proceedings from the European Electric Vehicle Congress, Brussels, 26-28 October 2011, p. 1-9
Paper in proceedings
2011

Driver Interfaces for Electric Vehicles

Helena Strömberg, Pontus Andersson, Susanne Almgren et al
Proceedings of the 3rd International Conference on Automotive User Interfaces and Interactive Vehicular Applications, Salzburg, Nov 30 - Dec 2 2011, Tscheligi, M., Kranz, M., Winberg, G., Meschtscherjakov, A., Murer, M., and Wilfinger, D. (eds.), p. 177-184
Paper in proceedings