Helena Strömberg

Senior Lecturer at Design & Human Factors

Helena Strömberg studies the role that design of products and services can play for creating the preconditions for sustainable everyday activities. She applies user-centred design methodology to explore which new demands emerge when products and services should enable new sustainable ways of solving people's everyday needs, function as a part of sharing schemes or product service systems, or support more resource efficient interaction patterns. The goal is to find ways of facilitating adoption of sustainable innovations and activities. The central application area is sustainable mobility. Helena is also the Director of Chalmers Master's programme in Industrial Design Engineering.

Source: chalmers.se
Image of Helena Strömberg

Showing 78 publications

2024

Designerly contributions to energy sufficiency – a narrative review and exploration of possibilities

Helena Strömberg, Sara Renström, Katharina Merl et al
Eceee Summer Study Proceedings, p. 25-34
Paper in proceeding
2023

Automation as an enabler: Passengers’ experience of travelling with a full-length automated bus and their expectations of a future public transport system

Mikael Johansson, Fredrick Ekman, Marianne Karlsson et al
Transportation Research Procedia. Vol. 72, p. 957-964
Paper in proceeding
2023

Nostalgia, gift, or nice to have – an analysis of unused products in Swedish households

Karin Nilsson, Helena Strömberg, Oskar Rexfelt et al
PROCEEDINGS 5th PLATE Conference
Paper in proceeding
2023

AVs Have a Sharing Problem: Examining User Acceptance of Shared, Autonomous Public Transport in Sweden

Sigma Dolins, Marianne Karlsson, Helena Strömberg
IEEE Conference on Intelligent Transportation Systems, Proceedings, ITSC, p. 6102-6107
Paper in proceeding
2023

The role of gender, age, and income in demand side management acceptance: a literature review

Ida Marie Henriksen, Helena Strömberg, Lisa Diamond et al
Proceedings of the 2023 BEHAVE Conference, p. 444-455
Paper in proceeding
2022

Household energy resilience: Shifting perspectives to reveal opportunities for renewable energy futures in affluent contexts

Hanna Hasselqvist, Sara Renström, Helena Strömberg et al
Energy Research and Social Science. Vol. 88
Journal article
2022

Finding that elusive bell and other issues - experiences from starting to cycle during a pandemic

Helena Strömberg, Pontus Wallgren
Cities. Vol. 122
Journal article
2022

From vision to reality: How service design processes shape Mobility as a Service offerings

Steven Sarasini, Marianne Karlsson, Göran Smith et al
Other conference contribution
2022

Designing the S in MaaS: Behind the scenes and beyond the screens

Bijan Aryana, Marianne Karlsson, Frances Sprei et al
Conference poster
2022

ADAS at Work: assessing professional bus drivers' experience and acceptance of a narrow navigation system.

Mikael Johansson, Fredrick Ekman, Marianne Karlsson et al
Cognition, Technology and Work. Vol. 24, p. 625-639
Journal article
2022

How to Manage Social Order in Shared Automated Vehicles

Nikolas Martelaro, Debargha Dey, Gary Burnett et al
Adjunct Proceedings - 14th International ACM Conference on Automotive User Interfaces and Interactive Vehicular Applications, AutomotiveUI 2022, p. 201-203
Paper in proceeding
2022

Making dinner in an uncomfortable future: Comparing provocations as user insight elicitation methods

Karin Nilsson, Sara Renström, Helena Strömberg et al
DRS2022: Bilbao
Paper in proceeding
2022

Exploring Renewable Energy Futures through Household Energy Resilience

Hanna Hasselqvist, Sara Renström, Maria Håkansson et al
Conference on Human Factors in Computing Systems - Proceedings
Paper in proceeding
2022

Behavioural insight to promote reusable cups; a field study to reduce the use of single-use cups.

Sophie Charpentier, Klas Hedvall, Niklas Laninge et al
Report - Stiftelsen Chalmers Industriteknik
2021

Trust in what? Exploring the interdependency between an automated vehicle’s driving style and traffic situations

Fredrick Ekman, Mikael Johansson, Marianne Karlsson et al
Transportation Research Part F: Traffic Psychology and Behaviour. Vol. 76, p. 59-71
Journal article
2021

A future without drivers? Comparing users', urban planners' and developers' assumptions, hopes, and concerns about autonomous vehicles

Helena Strömberg, Érika Martins Silva Ramos, Marianne Karlsson et al
European Transport Research Review. Vol. 13 (1)
Journal article
2021

Talking Automated Vehicles: Exploring Users’ Understanding of an Automated Vehicle During Initial Usage

Mikael Johansson, Fredrick Ekman, Marianne Karlsson et al
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). Vol. 12791 LNCS, p. 262-272
Paper in proceeding
2021

Levels of what? Investigating drivers' understanding of different levels of automation in vehicles

Fjolle Novakazi, Mikael Johansson, Helena Strömberg et al
Journal of Cognitive Engineering and Decision Making. Vol. 15 (2-3), p. 116-132
Journal article
2021

Capable and considerate: Exploring the assigned attributes of an automated vehicle

Mikael Johansson, Fredrick Ekman, Helena Strömberg et al
Transportation Research Interdisciplinary Perspectives. Vol. 10, p. 1-10
Journal article
2020

New mobilities: A workshop on mobility beyond the car

Mareike Glöss, Sylvaine Tuncer, Barry Brown et al
Conference on Human Factors in Computing Systems - Proceedings
Paper in proceeding
2020

Enacting metaphors to explore relations and interactions with automated driving systems

Helena Strömberg, Ingrid M Pettersson, Wendy Ju
Design Studies. Vol. 67, p. 77-101
Journal article
2019

Exploring automated vehicle driving styles as a source of trust information

Fredrick Ekman, Mikael Johansson, Lars-Ola Bligård et al
Transportation Research Part F: Traffic Psychology and Behaviour. Vol. 65 (August 2019), p. 268-279
Journal article
2019

HMI of autonomous vehicles - more than meets the eye

Helena Strömberg, Lars-Ola Bligård, MariAnne Karlsson
Advances in Intelligent Systems and Computing. Vol. 823
Paper in proceeding
2019

Use to Use - a User Perspective on Product Circularity

Anneli Selvefors, Oskar Rexfelt, Sara Renström et al
Journal of Cleaner Production. Vol. 223, p. 1014-1028
Journal article
2019

Anthropomorphism: an investigation of its effect on trust in human-machine interfaces for highly automated vehicles

Erik Aremyr, Martin Jönsson, Helena Strömberg
Advances in Intelligent Systems and Computing. Vol. 823, p. 343-352
Paper in proceeding
2019

Keeping a finger in the pie - Exploring different collaborative interactions with autonomous vehicles

Helena Strömberg, Fredrick Ekman, Lars-Ola Bligård et al
ECCE 2019 - Proceedings of the 31st European Conference on Cognitive Ergonomics: ''Design for Cognition'', p. 118-126
Paper in proceeding
2018

Inviting travelers to the smorgasbord of sustainable urban transport: evidence from a MaaS field trial

Helena Strömberg, MariAnne Karlsson, Jana Sochor
Transportation. Vol. 45 (6), p. 1655-1670
Journal article
2018

Inviting travelers to the smorgasbord of sustainable urban transport: Evidence from a MaaS field trial

Helena Strömberg, MariAnne Karlsson, Jana Sochor
Proceedings of the 97th Annual Meeting of the Transportation Research Board, Washington, D.C. January 7-11, 2018.
Paper in proceeding
2018

Horse, Butler or Elevator? Metaphors and enactment as a catalyst for exploring interaction with autonomous technology

Helena Strömberg, Ingrid M Pettersson, Wendy Ju
Proceedings of DRS2018. Vol. 3, p. 1193-1207
Paper in proceeding
2018

Designing for social experiences with and within autonomous vehicles - exploring methodological directions

Helena Strömberg, Ingrid M Pettersson, Jonas Andersson et al
Design Science. Vol. 4
Journal article
2018

Re-framing Product Circularity from a User Perspective

Anneli Selvefors, Oskar Rexfelt, Helena Strömberg et al
Proceedings of DRS 2018 International Conference: Catalyst. Vol. 5, p. 2046-2057
Paper in proceeding
2017

Developers as Users: Exploring the Experiences of Using a New Theoretical Method for Usability Assessment

Lars-Ola Bligård, Helena Strömberg, MariAnne Karlsson
Advances in Human-Computer Interaction. Vol. 2017
Journal article
2017

Electric bicycle adoption – opportunities and requirements

Göran Smith, Helena Strömberg, Pontus Wallgren
Systems perspectives on Electromobility, p. 181-190
Book chapter
2017

Electric Bicycle Adoption: Opportunities and Requirements

Göran Smith, Helena Strömberg, Pontus Wallgren
System Perspectives on Electromobility, p. 181-190
Book chapter
2017

Setting the Stage with Metaphors for Interaction - Researching Methodological Approaches for Interaction Design of Autonomous Vehicles

Helena Strömberg, Ingrid M Pettersson, Jesper Nolhage et al
DIS 2017 Companion - Proceedings of the 2017 ACM Conference on Designing Interactive Systems, p. 372-375
Paper in proceeding
2017

Design for alternative ways of doing – explorations in the context of thermal comfort

Sara Renström, Helena Strömberg, Ulrike Rahe
Journal of Design Research. Vol. 15 (3-4), p. 153-173
Journal article
2016

Trying Out Mobility as a Service: Experiences from a Field Trial and Implications for Understanding Demand

Jana Sochor, MariAnne Karlsson, Helena Strömberg
Transportation Research Record. Vol. 2542 (2542), p. 57-64
Journal article
2016

Trying on change – Trialability as a change moderator for sustainable travel behaviour

Helena Strömberg, Oskar Rexfelt, MariAnne Karlsson et al
Travel Behaviour and Society. Vol. 4, p. 60-68
Journal article
2016

Electric bicycle adoption – drivers and barriers from a user perspective

Helena Strömberg, Göran Smith, Pontus Wallgren
proceedings of WeBikeC 2016: Workshop On Electric Bicycle Commuting, 9-10 June 2016, Ghent, Belgium
Other conference contribution
2016

Developing the ‘Service’ in Mobility as a Service: Experiences from a Field Trial of an Innovative Travel Brokerage

MariAnne Karlsson, Jana Sochor, Helena Strömberg
Moving Forward: Innovative Solutions for Tomorrow's Mobility. Proceedings of the 6th Transport Research Arena TRA, Warsaw, Poland, April 18-21, 2016
Paper in proceeding
2016

What a designer can change: a proposal for a categorisation of artefact-related aspects

Anneli Selvefors, Helena Strömberg, Sara Renström
Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference. Brighton, UK, 27–30 June 2016
Paper in proceeding
2016

Mobility as a Service (MaaS) ur ett individ- och kundperspektiv

MariAnne Karlsson, Jana Sochor, Helena Strömberg
Transportforum 2016, Linköping, Sweden, January 12-13, 2016
Other conference contribution
2016

Developing the 'Service' in Mobility as a Service: Experiences from a Field Trial of an Innovative Travel Brokerage

MariAnne Karlsson, Jana Sochor, Helena Strömberg
Transportation Research Procedia. Vol. 14, p. 3265-3273
Paper in proceeding
2016

Enhancing Utilitarian Cycling: A Case Study

Helena Strömberg, MariAnne Karlsson
Transportation Research Procedia. Vol. 14, p. 2352-2361
Paper in proceeding
2016

Trying Out Mobility as a Service: Experiences from a Field Trial and Implications for Understanding Demand

Jana Sochor, MariAnne Karlsson, Helena Strömberg
Proceedings of the 95th Annual Meeting of the Transportation Research Board, Washington, D.C. January 10-14, 2016
Paper in proceeding
2016

Living Room on the Move: Autonomous Vehicles and Social Experiences

Ingrid M Pettersson, Annie Rydström, Helena Strömberg et al
ACM International Conference Proceeding Series. Vol. 23-27-October-2016
Paper in proceeding
2016

Experiences from a Field Trial of UbiGo: The case of Mobility as a Service

MariAnne Karlsson, Jana Sochor, Helena Strömberg
ITRL Conference on Integrated Transport 2016: Connected and Automated Transport Systems, Stockholm, November 29-30, 2016.
Paper in proceeding
2015

The Added Value of a New, Innovative Travel Service: Insights from the UbiGo Field Operational Test in Gothenburg, Sweden

Jana Sochor, Helena Strömberg, MariAnne Karlsson
Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications Engineering. Vol. 151, p. 169-175
Paper in proceeding
2015

Mapping out the design opportunities: pathways of sustainable behaviour

Helena Strömberg, Anneli Selvefors, Sara Renström
International Journal of Sustainable Engineering. Vol. 8 (3), p. 163-172
Journal article
2015

Eco-driving: Drivers’ understanding of the concept and implications for future interventions

Helena Strömberg, MariAnne Karlsson, Oskar Rexfelt
Transport Policy. Vol. 39, p. 48-54
Journal article
2015

An Innovative Mobility Service to Facilitate Changes in Travel Behavior and Mode Choice

Jana Sochor, Helena Strömberg, MariAnne Karlsson
22nd World Congress on Intelligent Transportation Systems, Bordeaux, October 5-9, 2015
Paper in proceeding
2015

"UbiGo" Abonnemang på vardagsresor istället för egen bil – så tänkte vi, så gick det, så tyckte hushållen

MariAnne Karlsson, Jana Sochor, Helena Strömberg et al
Transportforum 2015, Linköping, Sweden, January 8-9, 2015
Other conference contribution
2015

CHALLENGES IN INTEGRATING USER, COMMERCIAL, AND SOCIETAL PERSPECTIVES IN AN INNOVATIVE MOBILITY SERVICE

Jana Sochor, Helena Strömberg, MariAnne Karlsson
Proceedings of the 94th Annual Meeting of the Transportation Research Board, Washington, D.C. January 11-15, 2015
Paper in proceeding
2015

UbiGo – Results from a Swedish example of Mobility as a Service (MaaS)

MariAnne Karlsson, Jana Sochor, Helena Strömberg
The 4th Swedish National Conference on Transport Research, Karlstad, Sweden, October 21-22, 2015
Other conference contribution
2015

Implementing Mobility as a Service: Challenges in Integrating User, Commercial, and Societal Perspectives

Jana Sochor, Helena Strömberg, MariAnne Karlsson
Transportation Research Record. Vol. 2536 (2536), p. 1-9
Journal article
2014

Travelers’ Motives for Adopting a New, Innovative Travel Service: Insights from the UbiGo Field Operational Test in Gothenburg, Sweden

Jana Sochor, Helena Strömberg, MariAnne Karlsson
21st World Congress on Intelligent Transport Systems, Detroit, September 7-11, 2014
Paper in proceeding
2014

An Innovative Solution to the Seamless Journey? Findings from the Go:Smart Project

MariAnne Karlsson, Jana Sochor, Helena Strömberg
The 3rd Swedish National Conference on Transport Research, Norrköping, Sweden, October 21-22, 2014
Other conference contribution
2014

UbiGo – en heltäckande tjänst för smartare vardagsresande som testas i projektet Go:Smart

Hans Arby, Jana Sochor, Helena Strömberg et al
Transportforum 2014, Linköping, Sweden, January 8-9, 2014
Other conference contribution
2014

Eco-driving in a public transport context. Experiences from a field trial

Helena Strömberg, MariAnne Karlsson
Proc Transport Arena 2014, Transport Solutions: From Research to Deployment - Innovate Mobility, Mobilise Innovation!, Paris 14-17 April, 2014
Paper in proceeding
2014

Hur formar människan elbilen och hur formar den oss?

Pontus Wallgren, Helena Strömberg
Perspektiv på eldrivna fordon 2014, p. 24-25
Book chapter
2014

Finding the Designer's Role(s) in Sustainability

Helena Strömberg
Action and Reaction - 13th NORDCODE Seminar & Workshop
Other conference contribution
2014

Design for Sustainable Behaviour: A Toolbox for Targeting the Use Phase

Anneli Selvefors, Sara Renström, Helena Strömberg
Eco-design tool conference, May 14-15 2014, Gothenburg, Sweden
Other conference contribution
2014

A Travel Broker for Seamless Everyday Mobility

MariAnne Karlsson, Jana Sochor, Helena Strömberg
European Urban Mobility 2014, Gothenburg, Sweden, October 21-22, 2014
Other conference contribution
2014

The Added Value of a New, Innovative Travel Service: Insights from the UbiGo Field Operational Test in Gothenburg, Sweden

Jana Sochor, Helena Strömberg, MariAnne Karlsson
International Conference on Mobility and Smart Cities, Rome, October 27–28, 2014
Paper in proceeding
2013

How will car users shape electromobility and how will electromobility shape users?

Pontus Wallgren, Helena Strömberg
Systems Perspectives on Electromobility 2013, p. 129-137
Book chapter
2013

Comparative effects of eco-driving initiatives aimed at urban bus drivers - Results from a field trial

Helena Strömberg, MariAnne Karlsson
Transportation Research Part D: Transport and Environment. Vol. 22 (1), p. 28-33
Journal article
2013

En bredare väg till hållbara transporter: En studie av förares syn på sparsam körning

Helena Strömberg, MariAnne Karlsson
Nationella konferensen i transportforskning, 22-23 oktober, 2013, Göteborg, p. 2-
Paper in proceeding
2013

Eco-driving in a public transport context. Experiences from a field trial.

Helena Strömberg, MariAnne Karlsson
Chalmers Energy Conference - The role of energy efficiency. 14-16 May, 2013, Gothenburg, Sweden
Conference poster
2013

Pathways of Sustainable Behaviours

Sara Renström, Helena Strömberg, Anneli Selvefors
Proceedings of the ERSCP-EMSU 2013 conference, 16th Conference of the European Roundtable on Sustainable Consumption and Production (ERSCP) & 7th Conference of the Environmental Management for Sustainable Universities (EMSU), 4 – 7 June 2013, Istanbul, Turkey., p. 1-18
Paper in proceeding
2013

Design for Sustainable Behaviour – A User Centred Approach to Energy Efficiency

MariAnne Karlsson, Ulrike Rahe, Sara Renström et al
Chalmers Energy Conference – The role of energy efficiency. 14-16 May, 2013, Gothenburg, Sweden.
Conference poster
2013

"But I already know how to drive" - exploring intervention strategies and systemic barriers to eco-driving in public transport

Helena Strömberg
Crafting the Future - 10th European Academy of Design Conference, April 17-19 2013, Göteborg
Paper in proceeding
2013

Target the Use Phase! Design for Sustainable Behaviour.

Sara Renström, Anneli Selvefors, Helena Strömberg et al
The 6th International Conference on Life Cycle Management in Gothenburg 2013, p. 1-4
Paper in proceeding
2011

Drivers, Electric Cars, and HMI: A Human Factors Approach

Helena Strömberg, MariAnne Karlsson, Susanne Almgren et al
Proceedings from the European Electric Vehicle Congress, Brussels, 26-28 October 2011, p. 1-9
Paper in proceeding
2011

Driver Interfaces for Electric Vehicles

Helena Strömberg, Pontus Andersson, Susanne Almgren et al
Proceedings of the 3rd International Conference on Automotive User Interfaces and Interactive Vehicular Applications, Salzburg, Nov 30 - Dec 2 2011, Tscheligi, M., Kranz, M., Winberg, G., Meschtscherjakov, A., Murer, M., and Wilfinger, D. (eds.), p. 177-184
Paper in proceeding

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Showing 21 research projects

2024–2028

Household energy resilience in crisis and sustainable transition

Helena Strömberg Design & Human Factors
Swedish Energy Agency

2023–2026

SUM -Seamless shared Urban Mobility

Pontus Wallgren Design & Human Factors
Yuren Chen Design & Human Factors
Helena Strömberg Design & Human Factors
European Commission (EC)

2022–2024

Enough!? Exploring sufficient and fair energy use through design

Helena Strömberg Design & Human Factors
Swedish Energy Agency

1 publication exists
2022–2024

IEA UsersTCP SLA 2.0: Inclusive and Community-Oriented Approaches to a Social License to Automate

Helena Strömberg Design & Human Factors
Anna Karlsson Design & Human Factors
Swedish Energy Agency

1 publication exists
2022–2024

The guiding hand of Infrastructure -Nudging bicyclists towards safer and more efficient behaviour

Pontus Wallgren Design & Human Factors
Helena Strömberg Design & Human Factors
Gheysa Prado Design & Human Factors
AoA Transport Funds

2022–2025

Mining garage gold - exploring and expanding potentials for increased reuse in Swedish households

Helena Strömberg Design & Human Factors
Oskar Rexfelt Design & Human Factors
Karin Nilsson Design & Human Factors
Formas

1 publication exists
2021–2022

Nudging to reduce the use of disposable coffee cups

Oskar Rexfelt Design & Human Factors
Helena Strömberg Design & Human Factors
Swedish Environmental Protection Agency

1 publication exists
2020–2021

COVID19 – mediating a transition to more sustainable transport

Helena Strömberg Design and Human Factors
Pontus Wallgren Design and Human Factors
Chalmers

1 publication exists
2020–2021

Campus MaaS - A tool for transition?

Marianne Karlsson Design and Human Factors
Pontus Wallgren Design and Human Factors
Helena Strömberg Design and Human Factors
Frances Sprei Physical Resource Theory
Bijan Aryana Design and Human Factors
John Magnus Roos Physical Resource Theory 2
Chalmers

2019–2022

Designing Everyday Energy Resilience

Helena Strömberg Design and Human Factors
Hanna Hasselqvist Design and Human Factors
Swedish Energy Agency
HSB Living Lab

3 publications exist
2019–2021

MoJo - Demonstration of a sustainable mobility service (MaaS) for employees at Campus Johanneberg

Marianne Karlsson Design and Human Factors
Helena Strömberg Design and Human Factors
Pontus Wallgren Design and Human Factors
Bijan Aryana Design and Human Factors
Swedish Energy Agency

1 publication exists
2019–2019

A future without drivers?

MariAnne Karlsson Design and Human Factors
Helena Strömberg Design and Human Factors
Mikael Johansson Design & Human Factors
Fredrick Ekman Design & Human Factors
Lars-Ola Bligård Design and Human Factors
Chalmers

1 publication exists
2019–2020

Lindholmen Integrated Mobility Arena (LIMA)

Helena Strömberg Design and Human Factors
Marianne Karlsson Design and Human Factors
VINNOVA

2018–2023

Societal Readiness Levels for Autonomous Vehicles

MariAnne Karlsson Design and Human Factors
Helena Strömberg Design and Human Factors
Sigma Dolins Design and Human Factors
VINNOVA

3 publications exist
2017–2022

Designing for appropriate trust between driver and AV - TRUST

Marianne Karlsson Design and Human Factors
Helena Strömberg Design and Human Factors
Fredrick Ekman Design and Human Factors
Lars-Ola Bligård Design and Human Factors
Chalmers

6 publications exist
2017–2022

Users' understanding of autonomou vehicles - DAUT

Marianne Karlsson Design and Human Factors
Helena Strömberg Design and Human Factors
Lars-Ola Bligård Design and Human Factors
Mikael Johansson Design and Human Factors
Chalmers

7 publications exist
2016–2019

A User Perspective on Product Life-Cycles

Oskar Rexfelt Design and Human Factors
Sara Renström Design and Human Factors
Helena Strömberg Design and Human Factors
Anneli Selvefors Design and Human Factors
Kamprad Family Foundation

4 publications exist
2014–2017

HMI design for automated vehicles - HATric

MariAnne Karlsson Design and Human Factors
Lars-Ola Bligård Design and Human Factors
Mikael Johansson Design and Human Factors
Pontus Wallgren Design and Human Factors
Helena Strömberg Design and Human Factors
Fredrick Ekman Design and Human Factors
VINNOVA

6 publications exist
2013–2016

Optimise Citizen Mobility and Freight Management in Urban Environments (OPTICITIES)

MariAnne Karlsson Design and Human Factors
Helena Strömberg Design and Human Factors
Jana Sochor Design and Human Factors
Fredrick Ekman Design and Human Factors
European Commission (EC)

2012–2014

GO:SMART

Jana Sochor Design and Human Factors
MariAnne Karlsson Design and Human Factors
Helena Strömberg Design and Human Factors
VINNOVA

2 publications exist
2010–2013

SIDVI-Safe and Integrated Driver-Vehicle Interface

MariAnne Karlsson Design and Human Factors
Helena Strömberg Design and Human Factors
Stig Franzén Design and Human Factors
VINNOVA

There might be more projects where Helena Strömberg participates, but you have to be logged in as a Chalmers employee to see them.