The changing role of middlemen – strategic responses to distribution dynamics
Paper in proceeding, 2012
Author
Robert Olsson
Chalmers, Technology Management and Economics, Industrial Marketing
Kajsa Hulthén
Chalmers, Technology Management and Economics, Industrial Marketing
Lars-Erik Gadde
Chalmers, Technology Management and Economics, Industrial Marketing
Proceedings of the 28th IMP Conference, Rome, September 13-15 2012
Subject Categories
Other Mechanical Engineering
Areas of Advance
Transport