Transvection Analysis - A reverse perspective on distribution
Paper in proceeding, 2000
Author
Lars-Erik Gadde
Chalmers, Department of Industrial Marketing
Kajsa Hulthén
Chalmers, Department of Industrial Marketing
Ivan Snehota
Proceedings of the 29th Annual Conference of the European Marketing Academy, Erasmus University, Rotterdam, May 24-26
Subject Categories
Other Mechanical Engineering