RDM at the Back-end of Product Development Process
Paper i proceeding, 2011

Abstract Purpose – This paper aims to apply robust design methodology (RDM) principles at the back-end of a product development process as a way to create greater customer satisfaction and support a sustainable product development. Methodology/approach – Based on the literature, a framework combining RDM principles with exploratory data analysis (EDA) is proposed. This framework is used to analyze customer warranty claim data of a Swedish manufacturing company. Findings – From a theoretical standpoint, we found useful connections between RDM principles and EDA principles, thus contributing to a new framework for data analysis. From a practical standpoint, the framework has led to revelation of valuable improvement ideas for the company in the areas of practices supporting customer focus, robustness, and sustainability. Research limitations/implications – The research data are limited to the organization‟s claim data recorded during the last 5 years (2006-2010). Investigation of the interrelationships between various departments of the company with respect to the claim database was not included in the context of this project. Originality/value – The proposed framework combining robust design principles and exploratory data analysis serves as a tool for data analysis in quality improvement projects in general. The findings from the claim data analysis show the usefulness of robust design thinking at the back-end of product development process in creating higher level of customer satisfaction and contributing to sustainable development.

customer focus

quality improvement

sustainable development.

Exploratory Data Analysis

Robust Design Methodology


Vanajah Siva Subramaniam

Chalmers, Teknikens ekonomi och organisation

Hendry Raharjo

Chalmers, Teknikens ekonomi och organisation, Industriell kvalitetsutveckling

Bolennarth Svensson

Ida Gremyr

Chalmers, Teknikens ekonomi och organisation, Industriell kvalitetsutveckling

QMOD 29-31st Aug 2011 San Sebastian, Spain


Annan maskinteknik


Hållbar utveckling



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