Retail supply chain effects of digital product fitting on product returns
Paper i proceeding, 2020

One factor that affects product returns is fit uncertainty – when customers have difficulties evaluating the fit of a product pre-purchase. This paper determines the proportion of returns arising from fit uncertainty when end-customers order fashion shoes online and assesses the supply chain effects of fit-related returns and how digital product fitting technology can mitigate fit-related returns.

Digital product fitting

Product recommendation system

Retail supply chains

3D scanning

Product returns

Retailing

Fit uncertainty

Return reasons

Författare

Emmelie Gustafsson

Chalmers, Teknikens ekonomi och organisation, Supply and Operations Management

Patrik Jonsson

Chalmers, Teknikens ekonomi och organisation, Supply and Operations Management

Jan Holmström

Aalto-Yliopisto

Operational excellence through logistics resilience

NOFOMA 2020 Conference
Virtual, Iceland,

Plattformsbaserad digital skohandel

VINNOVA (2018-03619), 2018-11-27 -- 2020-11-27.

Handelsrådet (2018:847), 2018-11-27 -- 2020-11-27.

Ämneskategorier

Produktionsteknik, arbetsvetenskap och ergonomi

Annan maskinteknik

Övrig annan teknik

Styrkeområden

Informations- och kommunikationsteknik

Transport

Produktion

Drivkrafter

Hållbar utveckling

Innovation och entreprenörskap

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2021-06-05