Addressing information asymmetry during design: Customer-centric approach to harmonization of car body split-lines
Paper i proceeding, 2021

Implementation of methods for perceived quality evaluation is an integral part of the automotive manufacturers' strategic development plans. The development of models for objective assessment of perceived quality is a very important task, addressing information asymmetry between designers and customers. This study seeks to understand how customers perceive and prioritize attributes associated with the car body split lines. We applied best-worst scaling methodology (BWS) to understand the importance of different shape design forms from a customer perspective. This approach was tested on 125 respondents. Our results indicate the improvement of engineering practices regarding complex product development solutions and their evaluation.

intuitive design

universal design

perceived quality

information asymmetry




Kostas Stylidis

Chalmers, Industri- och materialvetenskap, Produktutveckling

Monica Rossi

Politecnico di Milano

Jonas Žukas

Vilnius Tech

Rikard Söderberg

Chalmers, Industri- och materialvetenskap

Procedia CIRP

22128271 (ISSN)

Vol. 104 110-115

54th CIRP Conference on Manufacturing Ssystems, CMS 2021
Patras, Greece,


Produktionsteknik, arbetsvetenskap och ergonomi

Annan maskinteknik

Tillförlitlighets- och kvalitetsteknik



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