I work with New Product Development, Quality 4.0, and User Experience Design. Previously, my research interest mainly focused on the premium and luxury car market segment. This resulted in the definition of perceived quality from the engineering perspective, creation of perceived quality taxonomy system - Perceived Quality Framework (PQF), and development of novel Perceived Quality Attributes Importance Ranking (PQAIR) method. The PQAIR method translates subjective customers’ opinions and sensorial responses into objective measures. Today, my primary research interest is in exploring a new area of Data-Informed Design - cognitive processes, gamification, advancing communication theory in design, design aesthetics quantification, and anything related to the new paradigm of Digital Nebula (Digital Twin, AI, ML).
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