Kostas Stylidis
I work with New Product Development, Quality 4.0, and User Experience Design. Previously, my research interest mainly focused on the premium and luxury car market segment. This resulted in the definition of perceived quality from the engineering perspective, creation of perceived quality taxonomy system - Perceived Quality Framework (PQF), and development of novel Perceived Quality Attributes Importance Ranking (PQAIR) method. The PQAIR method translates subjective customers’ opinions and sensorial responses into objective measures. Today, my primary research interest is in exploring a new area of Data-Informed Design - cognitive processes, gamification, advancing communication theory in design, design aesthetics quantification, and anything related to the new paradigm of Digital Nebula (Digital Twin, AI, ML).

Visar 20 publikationer
Cognitive Quality: An Unexplored Perceived Quality Dimension in the Automotive Industry
Perceived quality of products: a framework and attributes ranking method
Transforming brand core values into perceived quality: A Volvo case study
Design of the top tether component for the premium car market segment: Case study of Volvo Cars
Perceived Quality Evaluation with the Use of Extended Reality
Perceived Quality of Cars. A Novel Framework and Evaluation Methodology.
Perceived quality framework in product generation engineering: an automotive industry example
Shifting paradigm: Towards a comprehensive understanding of quality
The Challenges of Different Roles with Engineering Knowledge Reuse
Perceived quality and the core values in the automotive industry: A corporate view
Structuring Perceived Quality Attributes For Use In The Design Process
Defining perceived quality in the automotive industry: an engineering approach.
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