Breaking through in a tightly nested system

Paper i proceeding, 2015

A reason why industry incumbents seldom survive technology transitions is their strong reliance on an efficient, but inflexible organizational system. We studied three transformation initiatives that created fast progress in a struggling newspaper group, though theory suggests that they had little likelihood of doing so. The paper argues that management succeeded in introducing establishing a new strategy practice through these transformation initiatives, and focuses on three factors contributing to the success: complexity management, short time development of a long term vision, and the introduction of impossible goals,