Results of field trials (Deliverable 5.4)
Report, 2020

The main objective of WP5 is to run a set of field trials with naïve users (i.e. not experts involved in the development of the measures) for all nudging and coaching measures developed in WP2-4. Field trials with naïve users are necessary in order to validate the estimated effectiveness of each measure.
The field trials were set up in as realistic settings as possible, given the possibilities to implement/distribute each measure. This deliverable gives a short description of the field trial setup for each measure, and then reports the effects of the nudge on road user behaviour.


traffic safety

cycling safety



Mikael Ljung Aust

Volvo Cars

bram bakker

Cygnify BV

Moritz Berghaus

Institute for Automotive Engineering (ika)

Saskia de Craen

SWOV Institute for Road Safety Research

Marianne Dyer

Shell Global Solutions International

Jordanka Kovaceva

Chalmers, Mechanics and Maritime Sciences, Vehicle Safety

Anna-Lena Köhler

Institute for Automotive Engineering (ika)

Matin Nabavi Niaki

Institute for Road Safety Research (SWOV)

Norah Neuhuber

Virtual Vehicle Research Center

Olaf Op den Camp

Netherlands Organisation for Applied Scientific Research (TNO)


Elizabeth Uduwa-Vidanalage

Shell Global Solutions International

Vincent de Waal

Pontus Wallgren

Chalmers, Industrial and Materials Science, Design and Human Factors

Marijke van Weperen


Anders af Wåhlberg

Cranfield University

Measures for behaving safely in traffic (MeBeSafe)

European Commission (EC), 2017-05-01 -- 2020-10-31.

Driving Forces

Sustainable development

Areas of Advance


Subject Categories

Infrastructure Engineering

Interaction Technologies

More information

Latest update

2/4/2021 1