Measures for behaving safely in traffic (MeBeSafe)
Research Project , 2017 – 2020

The objectives of the MeBeSafe project are to develop, implement and evaluate measures that direct road users (mainly car drivers) towards behaviours that reduce the number and severity of road accidents. More in particular the project will develop and implement nudges to: 

(i) get drowsy drivers to take a break

(ii) increase car drivers' use of ACC to keep a safe distance to the vehicle in front

(iii) direct drivers' attention towards forecasted and detected hazards before they pose a critical risk;

(iv) reduce car drivers' speed in a certain section of the road

(v) guide drivers along a preferred trajectory in a certain section of road; and

(vi) prompt cyclists to reduce their speed below a threshold speed when approaching urban intersections without traffic lights. 

Furthermore, coaching measures will be implemented to decrease in the frequency of harsh driving events. 

Development of solutions and field trials will take place in different European countries.



MariAnne Karlsson (contact)

Professor vid Chalmers, Industrial and Materials Science, Design and Human Factors

Marco Dozza

Docent vid Chalmers, Mechanics and Maritime Sciences, Vehicle Safety

Anneli Selvefors

Doktor vid Chalmers, Industrial and Materials Science, Design and Human Factors

Pontus Wallgren

Universitetslektor vid Chalmers, Industrial and Materials Science, Design and Human Factors



Muenchen, Germany

Cranfield University

Cranfield - Bedfordshire, United Kingdom

Cygnify BV

Haag, Netherlands

Fiat Group Automobiles SPA

Torino, Italy

Heijmans Wegen BV

Rosmalen, Netherlands

Institute for Automotive Engineering (ika)

Achen, Germany

Institute for Road Safety Research (SWOV)

Haag, Netherlands

Kompetenzzentrum, das Virtuelle Fahrzeug, Forschungsgesellschaft

Graz, Austria

Netherlands Organisation for Applied Scientific Research (TNO)

Delft, Netherlands


Oldenburg, Germany

RWTH Aachen University

Aachen, Germany

Shell Global Solutions International

The Hague, Netherlands

University of Florence

Florence, Italy

Verkehrsunfallforschung an der tu Dresden GMBH

Dresden, Germany

Volvo Cars

Göteborg, Sweden


European Commission (Horizon 2020)

Funding Chalmers participation during 2017–2020 with 8,795,543.00 SEK

Related Areas of Advance and Infrastructure

Sustainable development

Driving Forces


Areas of Advance


More information

Project Web Page

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