D1.1. Integrated Framework. Deliverable to the MeBeSafe project
Rapport, 2018

The MeBeSafe project intends to develop, implement and validate interventions that direct road users (drivers and cyclists) towards safer behaviour in common traffic situations which carry an elevated risk. More specifically, the aim is to change habitual traffic behaviour using different nudging interventions, i.e. subconsciously pushing road users in a desired direction without being prohibitive against alternative choices of action. The project will also compare different ways of coaching and evaluate the effect of a combination of nudging and coaching. This deliverable, D1.1 Integrated Framework, describes the work completed within WP1 of the MeBeSafe project. Based on literature reviews, interviews with academic and non-academic experts, discussions and workshops, the deliverable: (i) describes the key characteristics of nudging and coaching respectively; (ii) presents a framework that integrates the two, taking into consideration (in particular) time and frequency; (iii) describes underlying theories and models of relevance for understanding road user behaviour; (iii) explains road user profiles or characteristics of relevance to consider in the design of the interventions (i.e., in WP2, WP3, and WP4), as well as the design and interpretation of the outcome of the field trials (in WP5); and (iv) presents design considerations, i.e. factors that should be observed when improving on the initial ideas and further develop the design of the nudging and coaching interventions. More detailed design guidelines must be developed as part of the work to be completed in WP2, WP3, and WP4.

Road safety



road user behaviour



MariAnne Karlsson

Chalmers, Industri- och materialvetenskap, Design and Human Factors

Felix Fahrenkrog


Anita Florentino

Fiat Chrysler Automobiles

Tineke Hof

Nederlandse Organisatie voor toegepast-natuurwetenschappelijk onderzoek (TNO)

Anna-Lena Köhler

Institute for Automotive Engineering (ika)

Mikael Ljung Aust

Volvo Cars

Ingrid Van Schagen

Stichting Wetenschappelijk Onderzoek Verkeersveiligheid (SWOV)

Anneli Selvefors

Chalmers, Industri- och materialvetenskap, Design and Human Factors

Angela Sprajcer

Royal Dutch Shell

Antonella Toffetti

Fiat Powertrain Technologies, Centro Ricerche Fiat (FTP-CRF)

Divera Twisk

Stichting Wetenschappelijk Onderzoek Verkeersveiligheid (SWOV)

Anders af Wåhlgren

Cranfield University

Johann Ziegler

Verkehrsunfallforschung an der tu Dresden GMBH

MeBeSafe – Measures for Behaving Safely in Traffic

Europeiska kommissionen (EU) (EC/H2020/723430), 2017-05-01 -- 2020-10-31.


Hållbar utveckling




Annan teknik




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