Fredrick Ekman, MSc in Industrial Design Engineering is a doctoral student at Chalmers University of Technology, Sweden. In his work Fredrick Ekman investigates which factors affects trust in the human-machine interaction in self-driving vehicles (AD), and in which way. Building trust is a complex process and a fundamental piece of creating acceptance for AD-vehicles, as well as to create a positive experience for the user. The purpose of his PhD project is to create a better understanding regarding users' trust in automated systems, and the goal is to create guidelines that assists HMI designers in creating an appropriate level of trust in self-driving vehicles, with the vision to achieve a safer- and greater driving experience for the user. Interviews, questionnaires and observations are examples of methods used, to understand users trust for automated systems and vehicles.